Dolphins Plus
Website design for desktop and mobile
Redesign of the Dolphins Plus Bayside responsive mobile site for the gift shop. The objective is to have an intuitive way for users to navigate the gift shop page for various souvenirs and unique gifts. Priority having a clean and organized site with a good structure of inventory.
Overview
The Problem
The Dolphins Plus gift shop website is unorganized, unstructured, and under-stocked. By redesigning, the website will better highlight the unique, one-of-a-kind gifts they have to offer and increased revenue and the user feels it’s part of the Dolphins Plus main website.
Research and Results
During User Testing we found:
Users loved the dolphin paintings, but they were not featured well
Out of stock items cause frustrations
Categories could have better structure & labels
A closer look
Brainstorming
It all begins with finding the common theme in the feedback. The main changes that needed to be done first, better navigation, highlight dolphin’s paintings, organize categories.
Navigation Restructure
The original navigation was vague and it seemed that the items weren’t placed in their property categories. Items could only be found under “shop all” then we got really specific and created a category for everything. We decided would have too few items for each section, from there we eliminated some categories.
Final Navigation
We came up with the final revision, simple and easy to use while providing the user with enough categories to find what they were looking for.
The Process
Sketches
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Prototyping
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
In Conclusion
Here is the final Prototype
Where do we go from here?
Using Mobile First design method, here is the desktop version we created of the gift shop website.
